There are very few people about whom, upon their passing, you can say “they changed the world” and truly mean it. Steve Jobs belongs to this minority.
Let me begin by saying I’m a graphic designer and I’m a PC. Sacrilegious. I know.
I’ve used (and enjoyed) using Macs for educational, professional and recreational activities. They are good computers – but I just like PCs better. Plain and simple.
But there’s more. I didn’t start using iTunes or get an iPod until they had been in circulation for six years. I do not have an iPhone and, while I’ve played a few games of Angry Birds, I don’t really want one. I’ve rolled my eyes at many an Apple snob.
I have an HP laptop, and LG display screen and have touched an iPad a total of two times. The only times I go into the Apple Store at our mall is to buy my brother Christmas gifts.
I’m plankton-level on the Apple-fanatic food chain.
In spite of all that, I thought Steve Jobs was pretty brilliant.
Like IKEA, he brought good design to the masses. After dropping out of Reed College one semester in, Jobs studied, and fell in love with, typography. He brought good type to the masses with his technology *I’m lookin’ at you Helvetica. And sorry Bill Gates, Arial is not an equivalent substitute.* Thus, computers were equipped with beautiful and well-proportioned typography.
Apple is king when is comes to product and packaging design. (Hence, why so many designers are Apple fans.) Apple has helped the general public recognize good, clean and function design in the most basic principles.
And finally, their smart marketing is incomparable. Every company wants to look like Apple with it’s short taglines, funky imagery and simplistic look. Any article you will read on well-branded companies, Apple is the man to beat.
Bringing music, news and technology to the masses in a simple and transportable way – this is how Steve Jobs changed the world. More older people are using computers. More younger people are using computers. You can connect online virtually anywhere these days.
And Pixar films. Finding Nemo is full of awesome.
Lost? Check your iPhone satellite location.
Going on vacation? Bring your iPad for movies, books and entertainment.
Exercising? No more bulky Discman for you. Enter iPod and coinciding workout arm strap.
[Insert Problem Here]? There’s an app for that.
So, thanks Steve Jobs.